The Aoi project is about making sustainable everyday objects in an ethical way, to replace consumer goods or add to your sustainable wardrobe.

Aoi comes from the Japanese word ao (青), adjective form aoi, which is the colour word representing both blue and green in ancient Japanese. — aoi strives to be a green brand inspired by our blue planet.


We created the visual identity, packaging design as well as a web shop for the brand Aoi Project. The visual identity is based on a natural and toned down look and feel to compliment the brands esthetics, with use of nature photography and muted colours. The logo and font is a custom version of GTF Good Sans Type Face.

Client: Aoi
Year: 2018

Tags: Art Direction, Visual Identity, Logo, Custom Typeface, Photography, Packaging Design, Web Design, Web Development